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Оценка стоимости продвижения поискового запроса или перехода с поиска стоит перед оптимизаторами с самого момента зарождения профессии. Каждый год эту задачу решить все сложнее, так как на оценку влияет все больше параметров.

Пол года назад в Яндексе появилась возможность получения частоты запроса с учетом точного указания последовательности слов. Это стало возможным благодаря использованию оператора с квадратными скобками.